(Syndicated News) New businesses
take form each year across the country. One decision each entrepreneur must
make is whether to start a business from scratch or franchise from an already
established business. The right answer depends on the situation each person is
in, and their goals.
According
to the U.S. Small Business Administration (SBA), there are quite a few
advantages to choosing the franchise route, including quality control
standards, getting necessary technical and managerial experience, and being
able to market a product or service that is already established. The SBA and
others in the franchising industry agree that there additional key advantages
to franchising.
“For
a lot of people, franchising just makes the most sense,” explains Michael
Gonzales, president of Monthly Coupons Franchising, Inc. (http://monthlycoupons.com). “Traditionally, choosing to franchise means that
you are getting an established product and keeping your expenses lower. It’s
much more costly to start a business from scratch and put enough money into
marketing to reach a point of consumer name recognition.”
That’s
likely the biggest reason that people choose to franchise. Name recognition
alone can go a long way toward helping to drum up sales. For Gonzales, it’s a
familiar situation. The individuals that decide to purchase a Monthly Coupons
Franchise go into it because they know that, for a low franchise fee, they get
the whole package.
“Franchising
is for serious entrepreneurs who have made the decision that they want to run a
business. And most have some sort of sales or marketing background,” adds
Gonzales. “For us, it’s simple: coupons are something most people use, so those
that franchise from us are getting a great opportunity at an affordable rate.”